Retail Climate Planner

The Retail Climate Planner is a weather-based business information service that gives users a highly accurate, long-range projection of changes in consumer trends and business activity related to expected changes in temperature and precipitation.

Product Benefits: Improved Planning and Increased Margins

Anticipate regional and market-level trend changes in buying patterns and weather-related business activity up to 11 months into the future
Develop season and category-specific strategies and action plans
Optimize the timing of marketing and promotional events to align with the most favorable weather conditions
Plan markdown and clearance levels of seasonal merchandise
Set internal and external expectations related to seasonal merchandise sales results
Anticipate climate and weather related upside/downside surprise

About The Service

The Retail Climate Planner^sm service includes national and regional analysis of the expected year-over-year change in temperature and precipitation up to 11 months in the future. The service includes:

Regional and market-level trend changes in buying patterns and weather-related business activity
Rolling 11 month predictions of expected national, regional and market-level changes in temperature/precipitation
Monthly update reports and conference calls with Storm Exchange expert analysts and PhD meteorologists
Proprietary analysis and insights authored by Storm Exchange consumer experts, economists, and atmospheric scientists
Directional guidance and probability-based predictions of specific weather elements
Complete transparency regarding forecast reliability and accuracy
Completely customizable to align with specific company regions and fiscal calendars

Accuracy

Retail Climate Planner^sm predicts the directional change of weekly and monthly temperature and precipitation trends with greater than 75% accuracy, 11 months in advance.

Our projections provide users with an easy to understand depiction of both the expected magnitude of change and a statistical confidence level of the projection.

Retail Climate Planner
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Sample Report

How Unpredictable Weather Is Changing the Game for Risk Managers

Key Points This Month:

Storm Exchange expects that weather patterns across the U.S. in October will feature continued warmth in the central U.S. and cool conditions in the Pacific Northwest, and east of the Great Lakes. Temperatures in the Northeast will be significantly cooler than last year.

The full report is available to subscribers. For more information or to subscribe, call 646.237.5362 or sales@stormexchange.com.

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About Storm Exchange

Storm Exchange provides weather-related financial and information services in the language that corporations and investors understand best: the bottom line.

The Company helps corporations improve performance by enabling them to identify, measure and manage the impact of weather on income and expenses.

Storm Exchange is headquartered in New York and operates a weather research center in State College, PA.